Hey again folks, I'm Sarah !

❤️ I enjoy coming up with simple solutions for complex problems. When possible, I design with the folks I'm creating for. I'm actively improving my awareness of my biases, assumptions, and privileges.

🤸I have over 3 years of experience collaborating with cross-functional product teams. I've crafted in-app content experiences, simplified documentation, standardized scalable UX patterns, and more. My background in full-stack development and user experience and my knack for writing help me make technology more accessible and digestible.

🐈When I'm not designing content experiences, you can find me learning my 'New Skill of the Month' or volunteering at my local cat rescue.

How I Can Help.

I was the kid who sneakily read books under my desk during class, and my obsession with words never stopped.

I live in Southern California.

My Experiences.

Collaborating with cross-functional stakeholders and using data-driven techniques to craft human-centered UI text, in-app guidance, documentation, Trailhead modules, and more.

These days, I'm crafting content for and Einstein Bots. Before that, I wrote for Sales Cloud's productivity features, and was the sole writer for scrum teams and over 6 million users.

A few things I've done:

  • Researched, planned, created, and delivered documentation, conversational text, intent data, and in-app guidance for an AI-powered bot. Check out some of my work
  • Scripted and published a video to increase feature adoption and address common customer confusion points.  Take a look at the video
  • Learned about and advocated for accessibility, inclusivity, and equity as part of the Accessibility Champion Program.
  • Collaborated with 30+ Salesforce pro bono volunteers and 15 community experts to identify ways Salesforce can advance equity in education. Created documentation for our solution, the Financial Aid Chatbot. Read more about the Financial Aid Chatbot
Oct 2021 - Present

A few things I did:

June - Sept 2021

A few things I did:

  • Authored, verified, and published documentation for a cloud-based B2B AIOps incident management platform using Paligo and GitLab.
  • Developed a technical video script and courseware for admins by collaborating with the Education Content team and solution engineers.
  • Verified API documentation, installation procedures, and data processing labs using Postman.
June - Aug 2020

A couple of things I did:

  • Led 2 designers and 3 engineers in creating the foundations of a living atomic design system and component library to enable efficient development and increased usability.
  • Led weekly enablement workshops on design, accessibility, UX writing, and more.
March 2020 - Feb 2022

Relevant Courses: Software Engineering, Philosophy of Language, Project Management, Web Programming, Analysis of Customers and Markets, Marketing Analytics, Web Usability

Sep 2017 - June 2021

It all started with an existential crisis in Kindergarten


A long, long time ago, there was a wide-eyed and innocent five-year-old who asked her art teacher for a simple eraser. Instead of handing over an eraser, her art teacher said -

"There are no mistakes, Sarah."

With such vague advice (is this even advice?), what could young Sarah do but return back to her desk and stare blankly into the distance. If there are no mistakes, then what was this not-so-circular circle she'd drawn? Could it be . . . something else?

And then she gasped.

It could be anything she wanted it to be, young Sarah realized.
Mistakes are what you make of them.

Fast forward to ten minutes later, that circle was a beautiful fish.

This was the first of many unforgettable lessons art would teach me.
There are no mistakes. Everything has a purpose, just not always the purpose you intended for it.